On connaissait les “geeks” et les “marketeux” ou “marketers”, Steve Rubel via le blog de Michel Blanc, (que je remercie pour son mel) nous pond le concept du geek marketer :

” They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media”

Certains se reconnaitront peut-être ou reconnaitront leurs amis.

Voici peut-être de quoi prendre votre température: